Google Analytics Expert

Overview:

BuildX is looking for a skilled and detail-oriented Google Analytics Expert to join our team. The ideal candidate will have extensive experience in setting up, managing, and optimizing Google Analytics to drive data-driven decision-making across our digital platforms. As a Google Analytics Expert, you will play a crucial role in analyzing user behavior, tracking key metrics, and providing insights to enhance our marketing strategies and overall platform performance.

Key Responsibilities:

• Google Analytics Management: Set up and configure Google Analytics accounts, including goals, funnels, events, and custom dimensions/metrics.

• Data Analysis: Analyze website traffic, user behavior, and conversion data to provide actionable insights and recommendations.

• Reporting: Create comprehensive reports and dashboards that track key performance indicators (KPIs) and present findings to stakeholders.

• Tag Management: Implement and manage tags using Google Tag Manager to ensure accurate data collection and tracking.

• SEO and SEM Integration: Integrate Google Analytics with SEO and SEM campaigns to measure their effectiveness and ROI.

• A/B Testing: Design and execute A/B tests to optimize website performance and user experience.

• Custom Solutions: Develop custom reports and solutions tailored to specific business needs and objectives.

• Training and Support: Provide training and support to internal teams on Google Analytics best practices and data interpretation.

• Continuous Improvement: Stay up-to-date with the latest developments in Google Analytics and web analytics tools to continuously improve our data strategies.

Skills and Qualifications:

• Experience: Minimum of 3 years of experience in web analytics, with a strong focus on Google Analytics.

• Technical Expertise: In-depth knowledge of Google Analytics, Google Tag Manager, and related tools. Experience with setting up and managing advanced analytics configurations.

• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret complex data and generate actionable insights.

• Communication Skills: Excellent communication skills to effectively present data findings and recommendations to non-technical stakeholders.

• SEO/SEM Knowledge: Understanding of SEO, SEM, and digital marketing principles to align analytics with marketing strategies.

• Attention to Detail: Meticulous attention to detail to ensure data accuracy and integrity.

• Project Management: Ability to manage multiple projects and priorities effectively.

• Programming Skills: Familiarity with JavaScript, HTML, and CSS for advanced tracking implementations is a plus.

• Certifications: Google Analytics Certification is preferred.

Why Join Us:

At BuildX, you will be part of a dynamic and forward-thinking team dedicated to revolutionizing the construction industry through data-driven insights and technology. We offer a collaborative and innovative work environment where your analytical skills can make a significant impact. If you are passionate about web analytics and eager to drive performance improvements, we invite you to join us in our mission to empower builders and homeowners alike.

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BuildX is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.